While browsing through the newsarchives in the business section of the Avastar, a popular magazine on Second Life, I came across an article
on Gibson Guitars in Second Life. The article is dated July 19th 2008.
GIBSON guitars launched their new presence in Second Life with a party on Wednesday.
The famous corporation put on a spectacular music show at the event with Bob Welch of the band Fleetwood Mac appearing as Bobwelch Magic.
He was also joined Second Life artists in performing at the party. The land is in the shape of a guitar body and will be used to host a series of concerts in the months to come.
There are also plenty of freebies dotted around the land which includes a diner and various dance areas.
For those who have never heard of Gibson, here's some wiki-knowledge.
The Gibson Guitar Corporation, of Nashville, Tennessee, USA, is a manufacturer of acoustic and electric guitars. The company's most popular guitar, the Les Paul Standard, is a solid-body electric guitar. Gibson also owns and makes guitars under such brands as Epiphone, Kramer, Valley Arts, Tobias, Steinberger, and Kalamazoo. In addition to guitars, the company makes pianos through its Baldwin unit, Slingerland drums, as well as many accessory items. Company namesake Orville Gibson made mandolins in Kalamazoo, Michigan, in the late 1890s. Gibson used the same type of carved, arched tops in archtop acoustic guitars, and by the 1930s was also making flattop acoustic guitars and electric guitars. Charlie Christian, one of the first well-known electric guitarists, helped to popularize Gibson's electric guitars with his use of the ES-150 and ES-200. After being bought by the Norlin corporation in the late 1960s Gibson's quality and fortunes took a steep decline; by 1985 it was within three weeks of going out of business before it was bought by its present owners. Gibson Guitar is a privately held corporation (company stock is not publicly traded on a stock exchange), owned by chief executive officer Henry Juszkiewicz and president David H. (Dave) Berryman. [Wikipedia]
The funny thing is, I'd never registered this as a new build, which is mainly due to Aleister Kronos who blogged the Gibson presence in Second Life as early as February 2008. In early february the island was open to the public, but not finished at that time, which makes it vulnerable to criticism. This also shows in Al's blog:
"It is in part of the grid that has many new sims, and many more in the early stages of construction. This sim is no different. The main feature is a combination of terraforming and object creation that forms the shape of the Les Paul guitar body, complete with strings, controls and pickups. However, it looks like a first cut at the moment - a "build it and see what it looks like" experiment that may be developed into a more fully-fledged version in due course. One side of island has more practical public spaces - an acoustic stage, a diner/dance hall and an electric stage. However, it is immediately obvious when you arrive that the island is quite a way off being ready. There are various odd bits of things dotted about the sim, seemingly is varying stages of test.
As I've commented before, opening the doors too early is not necessarily a good idea, since you end up with non-reports like this one. I can't really make any fair comment on the sim because it is so incomplete - but that's because I am of a generous disposition. A meaner "me" might treat any open sim as public and hence fair game, and review it accordingly. It is better to get the sim to a state you are happy to consider complete before letting in the hordes."
Well, that was back in February, the island finally opened up in July. We're now a couple of months onward, so I'm a little late to check it out, but I'm curious to see what's out there now. The good this is that upon arrival there were actually quite a number of avatars flying about exploring the sim as well.
One side of the sim has a nice nostalgic American feel to it, it's major roads shaped like guitar necks lined with classic cars and typical American bars. Also Gibson Trolley will transport you if you so desire. Hether and thether you will see giant guitars standing out making it a bit of a jumble, but one the whole I like what I'm seeing.
The main venue is the Gibson store, and the great part about is, it offers you dozens and dozens of virtual Gibson guitars for free! This is merchandising. Lots of companies out there charge you a couple of Linden dollars for a lame t-shirt, this one gives away actually usefull stuff for free. They've understood that you won't make money selling small things, but have invested in building their brand and reputation. You also have the opportunity to win a Real Life Gibson.
"Over two-dozen “high prim” virtual Gibson models will be available throughout the Gibson Island only, allowing Second Life residents to own their dream guitar in this virtual world. The models will include Gibson’s Hound Dog Dobro, Hummingbird, SJ-200, Deluxe Songwriter, J-45, F5G mandolin, ES335 Heritage, 50th Anniversary Commemorative Explorer, Flying V, Les Paul Classic, Slash Inspired By Les Paul, John Lennon Signature Les Paul, Les Paul Robot, Les Paul Supreme, Double Cut Longhorn, SG Diablo, SG Angus Young Signature, SG Standard, and Les Paul Classic models." (Official Gibson website)
In the center of the island you'll find a clutter of things underneath another giant guitar neck with giant strings. One of these areas is the Gibson theatre in which you can view a number of presentation, among which a video about the production process of guitars.
There's a lot more to do and see, but as it is, this post is getting long enough. For a complete overview of stuff to do and see, visit the official Gibson Lifestyle page on Second Life here.
The island is surrounded by other islands, some in the early stages of development. I checked out one, a sim called Epiphony, which is also Gibson owned. I think this points out that Gibson's presence in Second Life has been a success sofar and they are expanding and investing in building a community.
Labels: community, entertainment, gibson, marketing, music, second life