One of the most targeted audiences for Virtual World and general online advertising has become the teen and tween girlscene. In the wake of tv-programmes like (America's) Next Topmodel and various makeover series this group has an appetite for fashion and beauty.
By the end of october Red Chocolate will come with doll 2.0 which will have to put this Dutch startup ahead of compeition. Doll 2.0 has been developed with the watAgame
software. This Danish enterprise is also responsible for girlcommunity goSupermodel
, and recently received an additional 3,000,000 euro in funding. goSupermodel now has about 1,5 million unique visitors worldwide.
Another Dutch girlpower developer is CiC Mercurius
which teamed up with Mindscape
. Last june saw the beta release of Girlz'own City
. Mindscape backs up the technical aspects and CiC Mercurius powers the look & feel from a marketing point of view.
Other specialised Girly sites are Cartoon Doll Emporium
Another Dutch site dealing with fashion and dressing up is Why Robbie Rocks
which brings a beauty shop and an ELLE-girl