Air France-KLM on a Cloud
You don't see too many new companies taking a dive into virtual worlds these days, so I was really excited to see Air France - KLM immerse last month.
Air France-KLM, is a European airline holding company incorporated under French law with its headquarters at Roissy-Charles de Gaulle Airport near Paris, France. It is the largest airline company in the world in terms of total operating revenues, and the third largest in the world in terms of passenger-kilometres and passenger fleet size. Air France-KLM is member of the SkyTeam airline alliance. They offer a frequent flyer program called Flying Blue. The company's namesake airlines rely on two major hubs: Roissy-Charles de Gaulle International Airport, near Paris, and Schiphol Airport, near Amsterdam. [wikipedia]
The airliner has asked iMarginal to build a virtual presence where the company would be able to interact with their shareholders, or as introduced on the AFKLM Second Life website:
The Air France-KLM island in the Second Life universe aims to offer Air France-KLM shareholders a space with the Group’s financial news. For shareholders and visitors, this space is structured in order to help them learn more about the Group’s activity and to participate in financial events. On the island they can find an auditorium, a lounge, the share price in 3D, a Sustainable Development space and the Air France Museum.
I'm happy to see they've done a great job at the build; it's of exquisite quality and they've actually managed to skip a few of the traditional, gravity bound builds we often see in virtual environments. The island is called 'ile dans le ciel', or in plain English 'island in the sky', which suits the company as their core business mainly is up in the clouds.
As for moving around the sim you will need a jetpack to move from room to room, or use the teleport hub above.
There are four primary areas to explore: First there is the Home sphere: where you can view movies about the Air France-KLM group and download PDF's containing the latest financial reports. The second shpere is the 'mandatory' auditorium. A third sphere houses the Air France museum with and exhibition of early Air France and KLM posters, bringing pack memories of the past when flying still was romantic and adventurous. The museum also contains a number of fine scale models of Air France and KLM airplanes. Finally, the fourth sphere offers room to a lounge.
Late last summer I have had some contact with KLM exmployees who were looking into the possibility of building a Second Life presence and were looking for some sort of justification for an airliner to get into a virtual world, in which people don't need transportation as they can fly, or even better, teleport themselves from point to point. I pondered that question when I blogged the presence of the Brussels Airlines in Second Life in March, as I wrote:
... and what do you do when you're an airliner and get down to the Metaverse? Exactly, an airline's core business is to bring people from place to place. In the virtual world however, you don't need transportation. You can just teleport. Airliners have become obsolete. Yet Brussels Airlines knows that bringing people from place to place is just a means to a goal. It is actually about people going to destinations. So if you can't do the transportation part, focus on the destinations. That's exactly what the B-Places directory does.
There's a slight French domination at the build, so I'm trying to find out more with the Dutch wing..
Here's a slideshow from the build's Flickr pool:
More info can be found on the Air France-KLM website where you can watch a neat video about the Second Life presence and an introduction by group CEO Jean-Cyril Spinetta.