Nikon puts focus on Scenery
Bienvenuto Nikonista! is the first thing I see when the world rezzes around me. Just after blogging the Japanese Pioneer Corporation build in Second Life I immersed at Nikon island. Although another Japanese company, it's clear this isn't the mothership which has landed in Second Life.
"Nikon Corporation is a Japanese company specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication. It was founded in 1917 as Nippon Kōgaku Kōgyō ("Japan Optical Industries"); the company was renamed Nikon Corporation, after its cameras, in 1988. Nikon is one of the major companies of the Mitsubishi Group. The name Nikon, which dates from 1946, is a merging of Nippon Kōgaku ( "Japan Optical") and an imitation of Zeiss Ikon. Among its famous products are Nikkor camera lenses (notably those designed for the company's own F-mount SLR cameras), Nikonos underwater cameras, the Nikon F-series of
professional 135 film SLR cameras, and the Nikon D-series digital SLRs. Nikon has helped lead the transition to digital photography with both the Coolpix line of consumer and prosumer cameras as well as DSLR system cameras." (wikipedia)
The island basically has one building, surrounded by a number of small information stands on the Nikon group in Second Life and competitions.
The main building has two levels and at ground level we find various seats in front of slideshows and some general info on Nikon and their latest camera models. The second level houses a museum with information on early Nikon camera's.
However, the sims main focus is not on the brand, but on the scenery, which I think is an excellent choice. Not just another build and another brand, but an attempt to show the beauty of things, trying to depict the essence of why people start with photography. I must say, the scenery is absolutely fantastic.