Thursday, September 06, 2007

World of Tui

Earlier this summer Baby Burns arrived, so no time to go on holiday this summer. No complaints here though, as Baby Burns is adorable and we've been to Fuerteventura, Canary Islands in January.

In January we really relaxed, compliments to Arke Fly, which is part of the world of Tui, which has landed in Second Life as well. Tui is one of Europe's largest traveling organisations holding Dutch travel agencies Arke and Holland International, Belgian Jet Air, UK's Thomson travels and several others. In Second Life they've opened up a 4-sim base shaped in accordance to their logo.

After landing the plane it's time to check with your host at the local travel agency ;)

The basic setup is three types of holidays; classic beach holidays (island "Schöne Ferien), short city trips (island "Weltentdecker") and luxury holidays ("Tui premium" island). Or if you look at it from a different angle it's a few things for the adventurous tourist (exploring temples, cliffdiving, sunken pirate ships), a few things for the amorous tourist (lovely beach boulevards and dance areas) and a few things for lazy bastards (beach-addicts)

Maybe it's best to finish of with some of Aleister Kronos' thoughts who wrote:

"As I’ve already mentioned there are a number of things to keep you entertained. As well as the soggy sports alluded to above, you can try your hand at golf (on the tiny driving range) or visit the temple, with its vaguely pre-Columbian American imagery. There is a firework display every half hour and a thalassotherapy centre. As you might expect, there are also many meeting and dance areas, and throughout there are links to relevant pages on the TUI website. And this is only scratching the surface of the activities available.

It will interesting to see how this island complex is received. Aside from its role as a 3D advertising hoarding, I assume it is also an experiment to explore what a future 3D internet site might offer. There is much here to amuse and engage people, but right now it feels like it is missing something. The site has been open about a month, but as yet there is no sign of a schedule of events. Also, the majority (if not all) of the activities are individual, not group, pursuits. With such a large site at their disposal I think that TUI and their virtual world consultants are missing an opportunity to encourage a community. However, it is early days and the site is still finding its feet. There is a group, the “TUI Island Club”, that will be used to advise of events once a schedule has been worked out.

The whole complex has been designed and constructed by Blue Sky Media, based in Hanover. You can watch their ad for the build on YouTube. "


Labels: , ,