One of the most targeted audiences for Virtual World and general online advertising has become the teen and tween girlscene. In the wake of tv-programmes like (America's) Next Topmodel and various makeover series this group has an appetite for fashion and beauty.
doll 2.0
By the end of october Red Chocolate will come with doll 2.0 which will have to put this Dutch startup ahead of compeition. Doll 2.0 has been developed with the
watAgame software. This Danish enterprise is also responsible for girlcommunity
goSupermodel, and recently received an additional 3,000,000 euro in funding. goSupermodel now has about 1,5 million unique visitors worldwide.

Girlz'own City
Another Dutch girlpower developer is
CiC Mercurius which teamed up with
Mindscape. Last june saw the beta release of
Girlz'own City. Mindscape backs up the technical aspects and CiC Mercurius powers the look & feel from a marketing point of view.
Girl Classics

Other specialised Girly sites are
Cartoon Doll Emporium,
Stardoll,
Girlsense and
Barbiegirls.
Another Dutch site dealing with fashion and dressing up is
Why Robbie Rocks which brings a beauty shop and an
ELLE-girl special mashup.