Sunday, April 15, 2007

Heartbeat Digital

Heartbeat Digital creates custom Websites and high-value Web software for Fortune 500 companies and other industry-leading organizations. And they've gone virtual. Their sim in Second Life is rather empty, they're aiming for the sky.

A massive aluminium zeppelin hovers above the island. Do we need to watch and see if they are bringing their clients to SL? I think that may take a while. The zeppelin design is pretty ok, but the sim lacks experience. A quick scan tells us that they've claimed their sim in 2004 ! so you might expect they'd learned the inside out of the metaverse by now. Heartbeat Digital seems to have missed a beat here and remained in the Presence stage.

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Anonymous Praetor Hax said...

I am Director of User Experience at Heartbeat Digital and what you saw was a proof of concept build that was unlocked, my bad :). We are a web development firm with clients that may be well suited to a number of virtual worlds including SL. I have over two years experience in SL personally (Praetor is the "corporate" me) and our staff in New York are committed to bringing many "Next New" approaches to marketing for our customers.

So we plan a space that will be staffed, not a "put up and they will come" experience.

We plan to both work and play in SL, hence a corporate space with a dance floor and particle effects:) We will be providing some novel experiences that anyone can come and enjoy regularly, once we are up and running.

Along with fun we will be working with those clients that can best create a valuable and relevant relationship with residents in SL. We do not plan to be soliciting clients from within SL like many SL build companies.

The island is recent so the incept date is wrong, and the build is progressing. We will let everyone know as we announce a launch date. Thanks for your interest!

Saturday, June 16, 2007 5:38:00 PM  
Blogger VeeJay Burns said...

I've talked this through with my pal Al over at Ambling in Second Life.

I'm aware that the dates on the landplot are not always the actual dates. I'm willing to give some credit and come in for a new look when it opens up.

Saturday, June 16, 2007 11:56:00 PM  

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