Sunday, April 15, 2007

Virtual Branding

If there's one business that has nothing to do in Second Life it's the alcoholindustry. While you can go to a virtual club in Second Life and sit at the bar and have some conversation or get crazy on the dancefloor, it seems pretty much a waste of time and effort to sit down and have a virtual whiskey: You don't taste it and the alcohol doesn't work.

Yet Diageo (fka United Distillers & Vintners), one of the worlds leading alcohol conglomerates has stepped into Second Life with "the Bar" This is yet another medium for them to support their website Drinks might be of no real use in the Metaverse, but people spending hours a day -in the evening- on Second Life probably get thirsty. So be seen where your consumers look is Diageo's credo in this one making The Bar an example of virtual branding.

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