Monday, June 18, 2007

Dutch Edu: Inholland University

The Dutch University InHolland is the next Dutch Educational institution that's active in Second Life. Their sim has been around for several months now, but hasn't been open for public sofar.

However, a Communication & Media student from the University of Applied Sciences INHOLLAND, Rotterdam, has graduated in Second Life as first virtual graduate in the Netherlands on thursday june 14th.

"From a marketing perspective virtual communities are an interesting research and investment area," says graduate Josje van Beek. "Two dimensional virtual communities like weblogs and forums have been the subject of research and marketingstudies quite often in the past. Now that there's 3D added tot this 2D community by means of gaming and video technology I wanted to study how interesting this would be from a marketing perspective. This is the subject of my thesis; "3D Virtual Communities as a Marketing Instrument."

To Josje it seemed a logical step to defend her thesis in Second Life, as she uses it as case study.

The tutors involved have been enthusiastic from the start and appeared last thursday in the Inholland E-Lab. Prior to the graduating there was a short introduction to SL. The graduation presentation was a simulcast event utilising various assorted media

"In the defense of my thesis I will both visually as textually explore the possibilities of a 3D environment," Josje said upfront. The graduation is put on tape by real life video and snapshots and movies from an avatar point of view.
Thanks to Dobre @ Secondlife Blogo / Lost in the Magic Forest for pointing out this story.

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Anonymous Dobre said...

Would be nice to publish her results, right? do you have some contact details?

Tuesday, June 19, 2007 4:53:00 PM  

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