Monday, January 14, 2008

Fiat Brasil

Since the final quarter of 2006 we've seen about a dozen automotive companies enter Second Life. As was with the internet, the automotive industry has been quick to pick up on new technology, finding ways to promote their vehicles.

Early april 2007 I spotted a triple sim setup called Fiat Brasil, Fiat Adventure 1 and Fiat Adventure 2 which accidentaly had left its restrictions off so I could blog the first pics. It has been closed ever since. When I spoke to one of the reps of the Brasilian MDC vj arquitetura at the opening of the Paramount/V3 group Transformer sim in June she said it was bound to open in a week or two. Those two weeks have grown into two quarters it seems, not that I've been trying on a regular basis, but still, today was the first day I found it open for public.

Somethings get better with age, I guess. The build itself looks very neat. Here are some snapshots:

The main venue of this build is the Fiat factory in which you'll see (a representation of) te production process and assembly line. Notice the Picasso painting the new Punto...

At the end of the line the new Punto is ready for a testdrive. What I liked best about the sim the architecture and the small pits of humor put into the design. We've seen the production process before in Second Life (e.g. Ben & Jerry's) and we've seen racing tracks (e.g. Nissan) but one of the things that make this sim work for me is that Fiat let go conventional architecture in the decorum.


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Monday, December 10, 2007

Greenies out, purrsnickety in

A few months back we saw the alien arrival of the Greenies in Second Life, which was a very cool experience by Rezzable. One of the strong points about the Greenies is the avatar marketing bit. Avatar Marketing is mobile marketing as the avatars spread around the grid bringing your brand to the community instead of you having to organize event that will bring the community to your sim. Another cool MDC (Metaverse Development Company) which understands the value of this is the V3 group which brought us the hovering Orb and the Transformer avatars.

Avatar marketing is one, lifestyle is another. We've got some pretty weird people walking the face of the grid. Many subcultures like Goths and punks are present in Second Life and then there's the furries. Furries are animalish avatars, often furry skinned with long tails. These might be rather funny and adorable to the general public, but gets a little twist if you know there's quite a bunch of people out there in the Real World that have a furry fetishism too.

The Second Life Herald reports a new race has entered Second Life; the Purrsnickety's. Here's the SLH report:

"Yesterday Second Life witnessed the birth of a new race of virtual critters – Purrsnicketys. Their basic design is due to Phoenixxx Dragonash, who in RL is Ashley Speranzella-Evans, a free-lance fantasy artist.

They are built and scripted by our good friend and uber-elf Wayfinder Wishbringer. Below the fold are some screenshots and the purrsnickety propaganda."

(Pictures also from SLH)

From the purrsnickety note card...


(To give a Purrsnickety as a gift, please read at the bottom of this notecard)

In a world that has forgotten magic and rushes time, they live above the clouds. Dragon-kitties once chosen to be Guardians of the Earth and magic, they failed to protect it from man. They have become jaded and skeptical, and definitely have attitude. But they have not given up! They have returned to the earth to try one last time to bring back what has lost. Are they the scourge of the skies... or destined to become heroes? Purrsnicketys... adorably wicked.

Purrsnicketys are some of the most complex, heavily-scripted (but very low-lag), fun, tiny avatars ever!


  • Purrsnickety Avatar (copy/nomod/notrans... copyable so you can pull a new one out of the box in case of inventory loss!)(To give a Purrsnickety
    as a gift, please read at the bottom of this notecard)

  • A special Purrsnickety toy (an extra item specific to your Purrsnickety)

  • Scripted wings open when flying

  • Swishing tail* 72-function HUD, including...

  • 68 custom sounds (no freebie sounds here!)

  • 14 all-original animations (even the "tiny" animations themselves are new and tweeked), including:* Scripted tongue for cleaning

  • Cat-like "run"* Fun "jump"

  • Improved "sit" and "groundsit"

  • Dance synchronizer (dance in time with your Purrsnickety friends!)* Cute. Real cute. (never underestimate the power of cute. Fells strong dragons and ogres and melts the hearts of warriors).



  1. Baby Ree: Calico, curious, and pudgy.
    Don’t be fooled by the cuteness of this little baby she will sneeze fire on you
    if you aren’t careful. Likes buttercups and fireflies and her stuffed toy “Remmy”.

  2. Bitters: Black, skinny and Melancholy. Always seems to have a rain cloud over his head. Loves,well he dosent’t love anything.. except for a rainy
    day and only because it spoils everyone else’s fun, maybe mud puddles. Older
    brother of Chitters.

  3. Chitters: Pink, happy and talks a lot, though only the other purrsnicketys can tell what she is saying. Loves lollypops and unicorns and baking pies for the gang. Kid sister of Bitters and has a crush on Jeepers (but don’t tell him).

  4. Creepers: Large, green and agitated. Loves dark damp places and mushrooms. Oldest and Leader of the Purrsnicketys, big brother to
    Jeepers. Arch nemesis: Mr. Wiggles the very elusive and clever mouse dragon whom Creepers can never catch.

  5. Critters: Brown, sweet and earthy. He loves all kinds of creatures and can often be seen playing with the mice in the castle (in a friendly way) Likes walking in the clouds and strawberries.

  6. Flitters: Yellow, scattered and artistic. He creates beautiful rainbows in the sky and paintings for the castle. Constantly looses everything because he is so focused on his art. He can be seen covered in paint muttering to himself in his room. Likes new paint brushes and dragon flies.

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Tuesday, July 17, 2007

Transformer Barricade

Late last night (European Standards) Liam Kanno of the V3 informed me that the new Transformer avatar Barricade was out. When looking at the map I noticed the new avatar was in popular demand as the sim was filled to the brim.

Thanks to Liam I got my copy through express delivery.

The Transformer sim is a coproduction of V3 group and the Picture Production Company which I've blogged extensively last month.


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Tuesday, June 26, 2007

Transformers Exclusive

SundayI blogged on the arrival of the Transformers into Second Life as part of Paramount Pictures campaign to promote the new Transformer movie.

Tonight Liam Kanno of the V3 group was kind enough to give me a personal guided tour of the Transformer sim at Sector 7.

"This build was done by 12 members of the V3 Group team for the Picture Production company, for Paramount Pictures and took 2.5 weeks to complete. The day after the V3 Group completed the Die Hard 4 sim we moved on to this build."

Again we started on top of the dam, which is based on the Hoover dam in Nevada and sector 7 concept in the movie.

"We decided to used the default setting of the sim (The cloud cover) to mask the views since we couldnt create all of Hoover dam, we felt the fog and mist will help create a mood."

The build is impressive and complicated, nearly using all available prims. Was it just a coincidence that they’ve managed the build, or was it pre-planned, I asked.

"One of the tricky aspects of this build is when Paramount makes some of their pictures there is no master over arching seemless plan of layout... i.e. they would film the top of the dam and film the stairway scene in Hollywood and the elevator scene perhaps somewhere else and. yes. during the Bumbleebe Avatar contruction, we had to build that on one of our other sims but otherwise it was well planned.”

Through good cooperation with Paramount V3 managed to put it together in 2.5 weeks but
“In terms of the movie translation to 3d. when it comes to making a movie process seemless in 3-D there are alot of gaps therefore we have to use alot of creative licence to fill in the blank spots and get it approved by paramount. As we received assets from ILM and Paramount we got more accurate, but never had to do a rework. The discussion was mainly about... "How will the rooms be layed out., or how will we solve Bumblebees 16 foot height issue." and how do we put more emphasis on the Megatron room.”

The Megatron room is the press room where the movie junket with Michael bay and 4 of the other main talenSt from the movie took place (prerecorded interview can be seen on Megatron itself is a little different from the original cartoon.

“yes, quite, we put quite a bit of emphasis on creating mood with sound . We had several builders in here create parts ranging from pumps to Megatron sculpties, to structures etc. The majority of it was orchestrated by Kelly Emms the V3 Producer.
Building megatron in SL is almost insanity due ot his organic design. We had to do a combination of 2d art with sculpties, and basic prims to give the presence of him and we put more emphasis on mood and lighting then hyper accuracy. Due to the time constraint we had to focus more on the mood but if we had an extra week. we would have finished him as a full prim sculpture.”

One of the hottest items in the build is the Bumblebee avatar freebee.

“We feel that the sim is just an anchor to a marketing campaign, but the Avatar is the viral aspect. Bumblebee was the first robot seen in the movie, and had the most human likeness. We are working on other avatars at the moment. Avatars are excellent marketing tools in SL since they spread quickly across sims.”

One of the hardest thing to put into perspective was the all-spark cube;

”The allspark cube was the most tricky since we recieved assets 1.5 weeks into the build and we saw that the allspark cube was huge in the movie which we could not recreate in SL since we try to keep certain builds within 64 meters so all parts draw in at the lowest setting so in order for us to make this space appear much larger, we made all the objects in this room 1/4 scale.”

There are a number of rooms inside the build that do not fulfill a utilitarian need, but help to create mood and give the impression of the movie. As the Picture Production company puts heavy emphasis on the "art of the film".

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Wednesday, May 09, 2007

Hammer & Coop

Today seems to be an endless blogging day. Next to style is another Millions of Us creation called "film". Again, this isn't a complete build. More like an entire sim is used for a 1024 m2 build. However, it wasn't a total waste of time.

The sim is a sidekick in the launch of a new tv series, "Hammer & Coop" produced by MINI usa... Mini as in Mini-Cooper... the car. And yeas, after a shot at their website, I think I'd like to see a few episodes.
The build is small, yet of quality. The series look good, and I'm hoping to see more of the series immersed into this Second Life sim, creating a neat experience.


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Second Life gets style

Next to Microsoft is a sim that looks terribly underdeveloped running by the name "Style" I took a peek and... yeah I'm positive again. It must be some itch to get rid of the Visa taste in my mouth.
As I said, it still partly under construction -and they're subcontracting, but the basic setup is... stylish. The main building is build around a catwalk. Fashion will be this sims prime style event, but Aimee Weber, partly responsible for the build, also put in a lot of stylish furniture.

The downside is, it appears to be a house of fashion, main event a fashion show... but I couldn't find a schedule or billboard for the next event, and I sure don't have time to browse the classifieds for a fashion show.

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Microsoft defies challenges

Thursday May 10 (yes, that is tomorrow) Microsoft will officially open shop in Second Life. The sim's build has been completed about 5 months ago, but had restricted access up till now. We went in for a little preview. With many companies staging their opening this month it is a challenge to be on the good half of the charts, but Microsoft is up to the challenge. I'm a notorius *NIX fan, but have to admit the

On the sign you'll see about what Microsoft Island has to offer. Aside from their kick-off event and the sim experience there is also a supportive website here. What it basically comes down to is that Microsoft uses Second Life as one of their staging areas for a Visual Studio campaign themed "Defy all Challenges"

A nice feature is the Auditorium, placed inside a big ball that's hanging from solid beams and some craftly sculpted prims. There's no question on who's responsible for the build, since it is practically leaning against the MoU island, but upon entering the auditorium I immediately recognised the hand of this site's co0blogger Lordfly Digeridoo.

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Aloft Revisited

One of the grand openings this month is not a newcomer to Second Life, but actually an early pioneer. Aloft entered Second Life mid 2006 with a rather static sim -which was not a deadly sin at that time - but certainly understood the principle of crowdsourcing much better than Visa (previous post).

They've received an enormous amount of input from visitors and redecorated the whole sim. Aside from a dominating Aloft hotel, there are many interesting fountains, gardens, beaches and other retreats that will keep you busy for a while.

You'd assume they're here to stay, but they're not. Aloft has received enough input for a year ;) Now it's back to the drawing table for them to transfer that knowledge into their Real Life business. Their grand re-opening is at the same time a say goodbye.
One last great crowdsourcing trick that will surely involve the community: They're offering their sim for a whole year. Tell them how and why YOU need the sim for a year, and it's yours...

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Virtual Banking (5): Hasta la Visa

The first weeks of May saw many new sims go public. One of them is Visa. At Ambling in SL and KZero's blog the reviews were not positive, so I decided to take a look myself. Ambling Aleister accused me earlier this week of being a bit negative about a particular blog I did, so I hoped I could return the favor. But Al and Big Nic didn't turn down their visa for this one for nowt.

At first entry, the design looks nice, yet too light. After a short walkway there's a couply of signs asking visitors to contribute their ideas to Visa's SL build. In the official press releases Visa put out a very enthusiastic crowdsourcing promotalk telling the world they are very into the interactive environment that SL is and that they're an innovative bunch.

Except crowdsourcing does usually have an idea to begin with. Crowdsourcing is about getting usefull feedback on something. The way Visa is approaching this looks like buying a shop at Rodeo Drive and put an small note on the window asking people to tell the management what they would like to buy. Worse, it is like Microsoft asking YOU to build their new Windows version...and have you pay later.

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Amazon moves upriver

The US based Amazon has been working on their presence in Second Life for several months. Aleister Kronos was one of the first to spot their presence at Ambling in SL, but now they're open. I think not completely finished yet, but we're getting there.

The surprising bit is that the sim feels Egyptian with a papyrus tourboat, resembling the ancient Egyptian boats that traversed the Nile... which off course is a totally different river than the Amazon...

When speaking to Jeff Barr, Amazon's sr. Web Officer he corrected me. It is an Amazonian buid and many of the same boats can be found at Lake Titicaca in Peru / Chile. The islands (there are two) are "Basically, to create a place where people can learn about the Amazon Web Services, and to hang out with other software developers in a friendly environment." Specific events aren't planned yet, but "I want this place to be hopping with activity. Count on weekly presentations and at least one meeting / hangout type of event."
Aside from the amazonic themed buildings, the sim is mainly dominated by a museum wherein Web and SL projects will be displayed.

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Tuesday, May 08, 2007

Downsizing Big Blue

The Register reports that IBM could lay off upto 100,000 employees of it's total of about 350,000 and that this weeks 1300 is just a start. The mass lay off project is codenamed LEAN -which gives me the idea they'll try to run it LEAN and MEAN.

The question is, will they drop the masses, or are they going to outsource? A complete 100K lay off would give rise to speculations, perhaps even riots. Outsourcing, or transferring the labor to cheap labor countries (offshoring) seems a more likely scenario. IBM has been investing big time in Second Life collaboration research, having a very strong presence. Are these collabs so successful that they trust Virtual Worlds as their bridge to offshoring?

Anyway, Big Blue isn't getting leaner in Second Life, as on thursday, May 10th, will see the opening of a new IBM sim. This time it's the BeNeLux R&D

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Saturday, May 05, 2007

Virtual World, Real life Governance

Project Open Letter update

This weeks Town Hall meeting waspretty much all about the Project Open Letter. The POL has been signed by many respected virtual residents and is about one of the first complaints that's been taking serious by Linden Labs. The wrap up is that we're worried, and they're worried.

The POL names a few problems that need to be fixed and Linden addressed a few problems (here's A detailed response to the open letter ). They're gonna sort out the Inventory backup issue and devote 3/4 of their DEVmembers to scaling and stability.

The thing that bothers me is we're talking about issues, Linden is talking about bug fixes and patches (which don't always work - Perhaps Linden should call us for a little advice on how to perform structured testing (TMAP)) but no one is talking IT Governance here. Have we rooted out the source of these nuisances and is there an alternative to patching?

Some new and noteworthy tidbits are that Linden is considering opening up a server park somewhere in Europe to spread the residential load and segragation between basic and premium account members.

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Intergalactic news

Here's some interesting news from other media

Second Life resident demographics

Both 3pointD blog and the Dutch webwereld report on the current statistics for Second Life. For the first time the US visitors were not the most active SL users, in march 2007 SL was visited by 207.000 US citizens, but were topped by the Germans with 209.000 residential immersions.
Numbers 3 to 5 are France, UK and the Netherlands. These figures were produced by a comScore research.

Based on the comcast publication, serious Dutch Press (Nu, De Pers and Elsevier) reported that about 9% of the Dutch have stepped into Second Life already. Linden Labs says otherwise, more like 2%). Anyway it would all wrap up to about 40.000 active Dutchmen in SL.

Hails from a different Galaxy

RuneScape, an MMORPG, reports that it has hit 1.000.000 (one million) subscribers. In the Wild Wild West only World of Warcraft can boast more subscribers. Of course, Cyworld Korea has many many more.

Thene there's news from yet another Virtual World, this time it's Entropia who's auctioning banking licenses. One of the most remarkable new bankers in Entropia is Second Life's inworld mega real-estate dealer Anshe Chung who acquired the licence for a lousy 60 US bucks. Superchung is perhaps one of the most cross-reality entrepeneurs at this moment, having commercials ties with IMVU and as well.


Some of this blogs readers have pointed out that there was a serious error in this post. They're right. Chung purchased the licence for US$ 60,000 -and that ain't lousy anymore.

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Thursday, May 03, 2007

Good Samaritan Group Gathering

It's only been about two weeks ago that the V3 group organised a major SL tech event, the ITE 2007. This time its.... The Good Samaritan.
This week sees the Joysco Convention Center filled to the brim with the latest inworld tech, and other exciting stuff, all sponsored by Sun Microsytems Joysco Studio Journey (Legendary Rock Band) AvaStar SLCN.TV Reallusion.

When you get into the Convention Center, you'll think you're immersed in the next IT event, but it's not. This Expo is Johnny Austin's idea, who wanted a place where the business and creative communities in Second Life could come together and meet each other and work together. .. And yeah, Second Life is filled with tech-savvy people, so small wonder Sun Microsystems digs this (since they're hot on community building). However, it's not all High-Tech, there's plenty of room for other things, like Education and Clothing.

One of the participants, commented on its blog that after building their own stand, they were asked by several other companies to do so. That's good spirit! Another participant, Meta Mart is releasing its long awaited new HUD, "We will be doing some demos of newly released 3'rd generation of Meta Mart ( yes by then we will release it :) ) and also of other items from Meta Mart, showing all the possibilities," says Robbie Kiama from Meta Mart.

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SLUC: Lenovo Security Breach

I had barely logged into SL and opened the map to plot a course for today's travelling. The map scrolled past and the "Grey Square" of Lenovo appeared. I clicked it, just to have an orientation point and hit teleport, fully expecting to be handsomely told that TP was not allowed. But suddenly I was in...

The larger part of the sim is still in construction mode and seems to be made up of a central office that houses a giant computer which certainly has more detail than the huge Dell platform.

Surrounding the main building are a few office towers (still empty) and it looks like there's some room for partners. I can't say much of an experience yet, but it's still under construction. For now, we wait and we wonder...

"Lenovo Group Limited, formerly known as Legend Group Ltd and New Technology Developer Incorporated (SEHK: 0992) is the third largest personal computer manufacturer, and the largest in the Asia-Pacific region as of 2006. The company was founded in 1984 by a group of eleven engineers headed by Liu Chuanzhi in Beijing, but the listed holding company was incorporated in 1988 in Hong Kong. In 2005 Lenovo purchased IBM's PC Division. Its headquarters are located in Raleigh, North Carolina, USA, the home of IBM's former ThinkPad group." (Wikipedia)


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Wednesday, May 02, 2007


AKQA is one of the many advertising corps that has invaded Second Life. They were here December 2006, although the sign says 2007

The bulk of the AQKA presence is their media room, a big ballroom with some nice photo's or models from their gigs, but that's about it. There's a big big big media screen, and some other rooms, but aside from the mainbuilding there's nothing at the sim, not even landscaping has been done. It's barren!

So who's AKQA, according to the Wikipedia: "AKQA is an advertising and communications agency originally founded in London in 1995 and focused on internet marketing. With the support of American investors, AKQA was able to expand internationally in 2001. It is most famous for designing the graphical user interface for the Xbox 360... ...The Orange Integrated Shop developed by AKQA won the CNET Telecommunications Sector Technology Project of The Year in 2006."

And it's a Millions of Us build.

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Marvelling at Mirai

While looking around the Japanes block I noticed a sim called 'Mirai' at the very heart of the sim. I surely expected a company sim there, and the first building that appeared looked as lighthouse with an extended warehouse that had some crates next to it.

However, towering above was a marvellous palace, or so it seemed. I assumed it to be a great private mansion, but I did a little search on the Wikipedia and learned that Mirai was Japanese for 'Future', but also the name of an electronics corp. So there's the possibility that this too is a business sim.

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Dutch laywers pursue Second Life

The Dutch lawfirm Faassen & Partners is to open shop in Second Life. It's not accessible right now, but appears to be in an advanced state of development.

"Faasen & Partners is an independent law firm with offices in Amsterdam and Rotterdam. Faasen & Partners has a practice directed at listed or non-listed companies, public sector enterprises and governments. With a strong foundation in the Dutch domestic market, Faasen & Partners is considered a quality boutique firm amongst the large law firms. Our firm focuses on business advisory and transaction management, though we have also strong developed litigation skills in all areas of our practice. Our firm has a specific focus on two practice groups; (i) Labour and Employee Participation law and (ii) Corporate, Commercial and Finance law, which includes European and Competition law"

Another SLUC update:

Seems like Red Bull is ready to spread its wings in Second Life as well and I've just spotted a sim called Mercedes Benz Vans.

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Dutch Reallife Real Estate immersed

As often is the case, it was Aleister Kronos who pointed me towards the new sim webbatach stating it had something to do with the town of Koolhoven. The town name was totally unfamiliar to me, so I went in to see what it's all about.

It turns out to be that Koolhoven is the name of a new residential area on the borders of the town of Tilburg in North-Brabant (it seems like Brabant is really going into SL as there are sims called Tilburg, Eindhoven and Brabantstad).

So the sim is an impression of the new residential area and has been set up by the participating Real Estate brokers. It will give (potential) buyers some time to get the look and feel of the home that still needs to be build. A great thing really if you have mod-rights to the house so you can do some decorating yourself, change the color of the ceiling, adding a new wallpaper etcetera, and of course, move around with your furniture to see if it all fits in.

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S@SL update (2)

Yesterday saw the third in a series of workshops held by Sogeti. Due to fantastic weather the crowd was a bit smaller than usual (about 30 professionals) and a few clients.

This time, Damanios Thetan from Damancorp got into advanced building mode working miracles with the torus prim and threw in a bonus session on advanced (clothing) texturing and avatar design.

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GMI Second Life survey

A large market research agency, Global Market Insite, conducted the largest SL surveys last month (close to 10,000 respondents).

The prime result of the survey was the finding (contrary to earlier surveys) that "Second Life is a burgeoning market for real-life brands and product promotion. Fifty-six percent of users believe Second Life is a good promotional vehicle. Only 16 percent say they would not be more likely to buy or use a brand that is represented in the Internet-based virtual world. "

Executive Summary

  • 50% between 18-29 years old
  • 67% Male
  • 51% Married
  • 38% University Undergraduate
  • 27% Universtiy Postgraduate (master & doctorate)
  • 60% Employed (full time)


  • 12% Student
  • 12% Retail
  • 10% Computer industry
  • 8% Banking

(Off all branches, 25% are employed as IT Professionals)

Educational Level

  • 27% Management / Sr. Officers
  • 25% Professionals

More stats can be found at Wagner Au's New World Notes blog.

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NBA Slamdunks SL

Today the NBA slamdunked Second Life with the grand opening of the NBA Jam Sessions. The sim is mainly aimed at the Road to the 2007 Finals, but has some nice feats for basketball fans, like the hall of fame and the video center.


Second Life Under Construction

Other construction news from this region:
  1. Terra Incognita (tv show)
  2. BNP Paribas (banking) under construction
  3. Agape (NGO)

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Tuesday, May 01, 2007

Project Open Letter

A little while ago a few respected residents of Second Life expressed their worries about the current State of the Virtual Union... well, at least the stability of Lindens' SL Platform after the 1.5 Client version showed severe bugs. 57 Miles from the Metaversed blog perfectly describes the current status of the proposal

Linden to Respond to Project Open Letter

"As residents continue to stamp their feet about persistent problems with the Second Life grid, Project Open Letter, a public whine fest of tearful demands not only gains momentum with bloggers and press, but will now get a public response from Linden Lab, makers of the besieged virtual world. Look for Linden to either grovel, fawn or play the "this post is so long you'll never read it game" in official response later in the week..."

Linden Labs has not been very active to resolve issues in the past, but this letter may push them somewhat, so do read and sign the Project Open Letter

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The MindBlizzard Crowd

A little earlier I gave you some clinical stats on april's visits to the blog, here's a more personal touch:
When I was checking some things I noticed the MindBlizzard blog was mentioned at the Spotfire site... good to know :)

Aside from that some people like to keep stats of where Business Week is mentioned, this past week I scored 2 points. And there's Reuben Steiger, CEO of Millions of Us who reacted to my blog on his 2007 predictions for Second Life and Paul Verhoeven who turned out to be a well metaversed SL-savvy director and kind enough to take half an hour to sit and have a chat with me on his new movie Black Book and auditioning in SL.

In the past month I've gotten to know Aleister Kronos, who's employed at a competing corp, a passionate blogger at Ambling in SL and 57 miles, professional bloggernaut at Metaversed. A month blogging like a lunatic earned me some nice friends, some scoops, some sleepless nights and some nice credits.

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Monday, April 30, 2007

SLUC: Intel gears up

Second Life Under Construction

After crossing the metaverse back and forth today, my eyes are really tired and I can't make sense nor sensibility from some of the things I''ve seen today. However, one thing that is clear is that Intel is gearing up. After Live without boundaries and Intel Ignites OCC there's a new Intel sim under construction in the Millions of Us archipelago.
But it doens't stop there! A new cluster is emerging...they're up to something...
Then there's SMI coming next to SUN and around Sheep Island there are a few interesting signs too, like Baseball, Bridge International to name just a few new projects.

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MTV's Laguna Beach

MTV's popular show Laguna Beach was originally immersed by the Electric Sheep Company on a standalone virtual world, based on There technology. Due to popular demand the beach has been set up in Second Life as well.

After the L-Word this is the next major tv-shows to set up shop in Second Life. In an interview I did with Paul Verhoeven he mentioned that Second Life has a number of cost-reducing advantages, so we can probably expect more tv-sets to go virtual.
MTV's Virtual Laguna Beach:

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New Architecture for Sun

Here's a short update on the Sun Pavilion I blogged about earlier. They've done some heavy redecorating and I really like the architecture!

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Trimedia trial and error

"Trimedia Communications is Europe’s fastest growing Public Relations and communications consultancy." They have offices throughout Europe and thought it would be nice if their sim would have the same layout... Well I was there, didn't recognise it, but somewhere I saw a nice picture that proved Trimedia right.

The official press reading is:

Europe will be an island

Trimedia Communications opens a branch in "Second Life"

Trimedia Communications is the first European PR agency group that is opening a branch in Second Life. "The Trimedia World" mirrors the European Trimedia network and is designed to become a central meeting place, for everyone active and interested in PR and marketing in the virtual reality world...

Off course, there's a lot more in the official release, mainly saying that a lot can be done at the island, but I haven't noticed. My friend Aleister blogged this build last month and had the feeling it was still incomplete. A month later, it still looks like it's missing a beat...

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Mazda's Failure to Launch

Mazda is adding another virtual promotion to the growing line of car manufacturers in Second Life. Since Toyota made a big launch in 2006 and Pontiac is praised everywhere for its crowdsourcing Second Life is hot amongst the iron-horse producers.

So we've had Toyota, Pontiac, Mercedes, BMW, Nissan (and probably one I've missed) and Fiat under construction, you might have thought Mazda has had enough time to look at their peers and learned something from them, for good or for bad.

The presentation of the Mazda Hakaze at Nagara island was...well... a bummer.

"Dagger rose. Silence. He sat and Barthelmess rose. He sat and Lundquist crossed to the podium. Still silence. A Mazda video played, then stopped and started again. Later another started. Neither video played to completion.

Suddenly the Mazda Hakaze appeared on the oval, which had now risen a bit from its previous ground position. It’s a cute little car, has a bit of a smiley face front and I expected cheers, comments, anything. Silence..," said SLNN reporter Sarah Qi (read full article here). Mazda had been using group IM's to keep the gathered press up to speed, but had failed to tell them to use the group audio channel.

Nagara Island is little more than a beach with a few roads to drive on. It appears Mazda bought the island in Januari 2006 and started building in February. Three employees have been inside SL but didn't bother to look beyond the borders of their own sim. Mazda plunged in without proper market research. They could have gotten away with that in early 2006, not in 2007!

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Beta Technologies

Beta Technologies is another of the early Virtual Contractors in Second Life. They've got a wide range of skills to help build your presence in SL, ranging from 3D content design, real architecture, programming, web and logo design, video and audio production, production of textual content, project planning and management, as well as consultancy, marketing and promotion.

Among their builds are Xerox, the Scandinavian Saxo bank, Cleveland Heart Clinic and Sunbelt Software. This list reminds me that I have to visit the Xerox build, as I've already blogged the other ones.

Beta Technologies is one of the many succesfull projects by Eggy Lippmann who joined Second Life in 2003. One of the feats on his palmares is the foundation of the Second Life histori wiki. For more information on the various projects of Eggy, you might wanna look at his wikipage.

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Sunday, April 29, 2007

Fasten your Sunbelts

and buckle up for a ride on the Sunbelt sim. Sunbelt is the software corp that keeps the bad guys out...
"...Sunbelt Software has created a presence (Sunbelt Island) for our communities to meet, discuss computer related issues, attend events and lectures, have parties, or just have fun exploring this exciting new world.We built several areas you might want to visit; Sunbelt's corporate headquarters has been rebuilt in Second Life, we have an auditorium, several fun games to play, a gathering area for parties, a partner pavilion and a product awareness island. We also created a Second Life 101 'primer' for people completely new to this new world, called the 'welcome area'.

The nice bits about this sim is that the circle from their logo returns in various settings, e.g. the walkway round the pond, the terraces in the auditorium etc. A few nice gimmicks are several spyware suits in pricedraws and a few virtual software selection wizzards.
Anyway, as I was running my PC unprotected at the moment, I thought it would be fun to sign up for the price draw, and well, here it is. I won... Within a day I'm the proud owner of a 20 (US) dollar counterspy software suit. Can't wait for mcAfee comes to town since I need a new antivirus too.

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Funding the Dream

As Second Life's popularity is growing, the tale of Linden Labs gets bigger and bigger. Phil Rosendale must be living the American dream. It''s the typical American IT story of a guy (just like Bill) starting up in a garage and shooting millions a year after.

But there's a step -or perhaps a giant leap- to be made from having the idea to actually making it true. It needed time, but it also needed money to develop and buy the necessary hardware.
One of the things that struck me lately was a sim -deadcenter mainlaind- named Omidyar. It's an ocean but carries the SL logo. A quick search brought me to the Omydyar Network.

"Omidyar® Network is a mission-based organization established by eBay founder, Pierre Omidyar, and his wife, Pam. Since 2004, we have made both for-profit and nonprofit investments to advance our mission, and we are currently expanding beyond investments to include public policy and other areas that enhance the organization's reach and impact."
A reliable source informed me today that indeed they are one of the leading investors in Linden Labs. Thanks Omidyar for funding another addiction ;)

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The road to Web 3D

Earlier this week I made a blogpost of the Business Week SL special. Here's another article (read the full version here) that discusses the future of the internet and NVE's (Networked Virtual Environments a.k.a. virtual / immersive worlds) in general.

"All these developments have one thing in common: They suggest that before long, the Internet of the future, and the vast wealth of information and services on it, will look different: slicker, more realistic, more interactive and social than anything we experience today through the Web browser. "Three-dimensional virtual worlds will, in the near future, be pervasive interfaces for the Internet," says Bob Moore, a sociologist who studies virtual worlds at Palo Alto Research Center, or PARC, the legendary Xerox (XRX) lab in Silicon Valley."

It's an excellent article that really gets you going, written by Robert Hof.

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Saturday, April 28, 2007

Kula Chess

"It's time to wage war! Get on your battlesuits, cry havoc and prepare for battle..."

No this time it's not about an MMORPG or a virtual Star Trek roleplay sim but it's good ole battle chess gone virtual. However, in this game you don't move the pieces, you are one of them. Put on a pawn suit, a bisshop or knight's suit and walk onto the grid and be immersed inside the game of chess...

If you're in for a game, then TP to Kula:

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Cisco Community Center

Triggered by one of the things I read earlier today about Cisco, I decided to go in for a look.
Cisco has got 4 islands, actually I should say sims. The sims are a terraformed like a cluster of smaller islands with gazebo's and nice bridges crossing the waters
Cisco's really getting into community, also giving some room for their partners if you're able to read the signs below. Trust me, there's a lot of different areas, no real events or fun thingies, but plain old community building and collaboration.
I like the build, the general setup of different islands, quite open but with a sense of privateness. The architecture is a little simple though.

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Word of Mouth

Well, here's a few items from other blogs with the latest SL updates.

Sculpted Prims

3PointD, Metaversed and the Gridblog all spend a few lines on Tao's scoop on the new Sculpties. Here's Lordfly's comment:
"According to Tao Takashi, who has the scoop, a new prim type, “sculpties”, will be on the preview grid either today or Monday (my guess Monday). Cubesque is still counting down, but it’s kinda anti-climactic now :D Apparently Cube Linden is down in Georgia giving a talk, hence the latest message on the website. Still, fascinating stuff. I can’t wait to play with virtual putty."

The 3PointD blog is a little more extensive:
"More importantly, it means that SL objects are suddenly a lot more interoperable with objects and shapes from other worlds and modelling programs. According to the Second Life wiki, “We provide an exporter for Maya, and hopefully exporters for 3ds Max, Blender, and ZBrush will be available soon. We also have plans to provide a sculpt editor within the Second Life viewer.” The wiki doesn’t say where this Maya exporter is available, but according to Tao Takashi, it may be in the next preview build of the client, due shortly"

Sunny Worlds

Then there's Aleister who has a nose for good news that gives a little insight at Sun's plans to compete bringing us a story from Informationweek on this:
"Sun Microsystems put the spotlight on its next-generation technology and showed off research projects that ranged from faster switches and more efficient servers to 3-D virtual workplaces in an open house for analysts and reporters. Among the projects that would wow even a nontechnical person is Sun's MPK20 virtual workplace. Sun has built a client called Project Wonderland that handles the graphics rendering and provides the controls for moving an avatar through the make-believe world.

MPK20 is built on top of the new version of Sun's open source
Darkstar gaming server. While Wonderland does the graphics rendering, Darkstar handles everything else, such as load balancing, managing game state, and voice communications. For storing avatars and other game objects, Darkstar uses the Berkeley DB database, another open source project."


Another scoop-dog, 57 Miles, bloggernaut at the Metaversed blog dug up some more intel at the Informationweek site and here are a few lines by Mitch Wagner, author of the article:
"just got off the phone with Cisco -- we ended up talking for a couple of hours about how Cisco is using Second Life for business-to-business communications. Turns out that quite a few Second Life users are network engineers. These are Cisco's customers, and Cisco is aggressively using Second Life to communicate with them

Cisco has a few hundred employees in Second Life. They have several sims that they use for user-group meetings and meetings among their own international staff. They do customer education and training in Second Life, get feedback from customers on products, and do presentations using PowerPoint, video, and streaming audio. They hold events that combine people in the real world with avatars in Second Life -- a type of event that Second Lifers call "mixed reality."

The real value of Second Life for Cisco is the opportunity for spontaneous customer interaction, said Christian Renaud, chief architect of networked virtual environments for Cisco. "It's like a birds-of-a-feather session that goes on 'round the clock," he said. He routinely encounters customers in Second Life who want to talk to him about their needs and what they want Cisco to do. "I bump into customers and partners multiple times a day in Second Life. In 11 years at Cisco, walking through the parking lot in San Jose, I never get people come up to me and say, 'I'm a Cisco customer, have a second?'"


New World Notes has a nice little article on carting in Second Life

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Friday, April 27, 2007

Content at Second Life

Here's the latest news on Dutch corps coming to SL. Finally I get the chance to publish the pictures I took two months ago in a sneak preview...

And yay.. it's another Lost in the Magic Forest production.
Rotterdam, 26 April 2007 - Dutch employment agency Content goes Second Life. Dutch employment agency Content, one of the biggest in Europe, opened an island in Second Life. Content sees Second Life as an important platform for dialogue and crowdsourcing. Furthermore, Content will offer both real jobs as well as Second Life jobs on the island. Virtual branding agency [Lost in the] Magic Forest was responsible for the design, working closely together with internet agency Evident.

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Thursday, April 26, 2007

Price Waterhouse Coopers

Price Waterhouse Coopers is the next serious consulting corp that has an opinion on Second Life: The virtual world of the internetplatform Second Life is getting more real for many companies. Small and medium sized businesses are getting interested in the millions of dollars that are spent in Second Life. The biggest mistake you can make is by considering it the next internethype. Second Life is an economic reality with many opportunities"

"Second Life's biggest win is that it can offer an extra dimension to your webproposition", say Ilja Linnemeijer and Ronald van Tongeren, PWC's media and telecom consultants, "By being present in such a platform you connect your business to a portal that's accessible for everyone"

Their conclusion is a little strong "You have to hurry. This is the time in which this alternative economy is getting shape and everyone is taking in positions. Think about what these developments mean for your organisation before it is too late."


You can find the whole thing here. I'll warn you upfront, nothing new or visionary to be found.

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Arbo Concern

The Dutch Arbo Concern, a company in sickleave management and workcondition regulations, opened up in Second Life in February 2006. It's goal is primarily limited to virtual meetings and workshops.

Arbo is the Dutch term for work-condition related law and regulations. "An Arbodienst has the image of a dusty and bureaucratic organisation," says Arbo Concern CEO John Frank, "but we're a young, dynamic company. Second Life is an excellent platform to support that. Websites are static, Second Life gives us the opportunity to interact with customers."


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Emerce on Second Life

Emerce is a source of inspiration for Dutch innovators. The magazine (part of the VNU group) is considered to be one of the leading business publications when it comes to new technology. When it comes to Second Life, Emerce was one of the first magazines in the Netherlands to pick up the trends with reports starting back in summer 2006.

In September 2006 they opened up shop in Second Life as well, at the Emerce island. The island is dominated by the old Van Nelle (coffee and tobacco) office in Rotterdam

As for publications (in Dutch)

Other Second Life publications by Emerce: here

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Quarter Bet Watch

In search of some statistics to support a viable business case I searched the web and came across a 2006 prediction by Reuben Steiger, former Linden Lab evangelist and now CEO of one of SL's most succesfull contractors, Millions of Us.
His best bet for 2007:

Well, right now (april 2007) is 5.6 million registered users, so he's only off by 2 million. In the graph you´ll see a conservative guess (blue) and a wild guess (red). There should be a (green) factual line added that picks up momentum december 2006 and aims (hence no longer factual) for 7.5 million by July 2007.

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Wednesday, April 25, 2007

Gartner says 80% will use Virtual World in 2011

One of the potentially hyped quotes from the Gartner Symposium/ITxpo 2007 I mentioned in the blog 2 hours ago was a bold statement:

“By the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a ’second life,’ but not necessarily in Second Life,” the company said on Wednesday in a statement released during the Gartner Symposium/ITxpo in San Francisco.

Let's hypothesize on that. Let's assume the economics for Second Life are a market average. There are now about 6 million Second Lifers, spending 1.5 million USD a day. According to Nielsen//NetRatings, there were about 330 million active Internet home users in March, 2007 (monitored in 10 countries).

330 Mi beats the current 6 Mi about 55 times, extrapolate that to the daily turnover and in 5 years we'll have a virtual market valued at 65 Mi. USD daily and an annual turnover of about 25 Billion dollars, not counting a rise in active internet users ;)

Let's assume Linden Labs will be the sole survivor. Now they're at 8 GB data traffic per second and 8,000 server. Let's do the math: In 2011 Linden Labs will have to deal with about 500 GB per second Data Traffic and 500.000 servers. I'd say.... Let's invest in ISP's and Serverfarms :)

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1.5.0 (2) Client released

WOW - I'm in. It took some time though as I -and more immersive junks with me experienced several difficulties logging in with the new client. First to cry havoc was 57 Miles from the Metaversed blog. Here's what sucked"

"Well, it's back to 57 channels and nothing on...

Same here, first word I get is that my "new and improved client" can't connect to the version manager, well that sucks..If this were true, that would definately be deplorable, deploying a new version before letting the system know that there will be a new client....
Anyway, news I get now is just that "it's unable to connect and we all just have to take a peek at the status page"... as if that one isn't virtually dead while everyone is downloading the new improved not workable 1.5 client :)

Cheers, VeeJay"

But hey, I'm in so I gotta checksum to do to see if my inventory is still complete.

First spotted errors:
- IM friendlist doesn't come on
- Friends tab doesn't load
- Group IM errors are supposed to be fixed, however, whilst testing it shows:
"[13:56] Starting session with Mind Blizzard please wait." and then it's stuck. After a minute it's done though. So it's probably fixed, just humongously laggy


Okay, humongously laggy might be an understatement. I've been immersed for about 30 minutes now and my friendlist and group members still haven't loaded.
The funny part is... everything's logged, last login, title but names... well... they're gone!

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Everything under control

Everytime the grid is down for maintenance it's a nuisance for the virtual junks. Another hour wasted! Okay, usually Linden schedules maintenance and takes its time to do a few fixes. Probably a good thing.
I work as a project manager for a large IT company. I haven't tried selling the Linden message to them when we are to do some maintenance. I doubt they'll appreciate it, but in the virtual world it's common practise it seems. Let's face it, this is no Old School IT Governance, this is the flow of the new digerati generation.

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Tuesday, April 24, 2007

Blarney's Simulcast

Tonight's a night for dancing in Dublin's Blarney Stone pub. Another episode in their Simulcast series draws a crowd as Al Hofman climbs the stage.
Al's performance was great, and I've heard many guitarists in my life. Between his songs he spoke in a soft voice, not much of a talker, but his music speaks for him. The crowd certainly loved it. For those interested, here's a pic from the preference settings for optimal sound. Let's meet again in Dublin :)

If you'll check the Second Life events, you'll find Al to be a regular performer at various clubs and events.

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Down in the Electric Sheep Company area an island called Elysian attracted me. I didn't recognise it as a corp name, so I figured it must be private. Judging the location, I expected some link with the ESC.

Turns out it's the home of a UK based Architect (Real Life one) who also did gigs for various ESC projects and other contractors. I must say I was impressed by the architecture.

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Kelly Services

Kelly Services, a global staffing service opened up shop on april 21st. The opening party was supported by SL's own blues guitarist, Komuso Tokugawa and Anakin Gallacher did a Jazzy gig later that evening.

The island was built by Wishfarmers. According to KSstarfire Rich, Wishfarmer's Director of Operations, “Kelly services is looking to make an impact in SL. They won’t be having one of those boring CHOAH (crappy house on a hill) situations like other business tend to have when entering SL”

Upon entering the island I was spammed with a HUD that tried to get me to sign up for a new job. Well, there's just no job that can beat mine... so I'll pass. The sim itself is a nice cartoonish build, but not much to do besides looking for a job. We'll see which recruitment / staffing corp sets up shop next (I think it will be Content)

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UGS Launches UGS Innovation

Today was the opening of the UGS Innovation Island. It's been build by the Electric Sheep Company, and in my opinion it's one of the better designs to be found among business sims. It's original and moves away from the traditional office.

UGS Launches UGS Innovation Connection in Second Life; Becomes the First Pure-play PLM Company to Establish Presence in Mainstream Online Virtual World

FOR RELEASE Monday, April 23, 2007

PLANO, Texas - UGS Corp., a leading global provider of product lifecycle management (PLM) software and services, today announced the launch of its UGS Innovation Connection within Second Life®, a 3-D virtual world entirely built by its residents. With today’s launch, UGS becomes the first pure-play PLM company to establish a presence in the mainstream online virtual world.

Since opening to the public in 2003, Second Life has grown explosively and today is inhabited by more than four million people around the globe. UGS will use various locations throughout UGS Innovation Connection to collaborate with customers and partners, host virtual conferences and provide a more immersive way to experience its solutions just as they are used every day by customers around the world. Customers and partners showcased in UGS Innovation Connection within Second Life:
  • Hendrick Motorsports (HMS) - the only NASCAR® racing organization to win a Cup Series championship for four straight years. HMS, which has been to Victory Lane more than 150 times, builds 750 engines a year and uses NX® software, UGS’ digital product development solution, and Teamcenter® software, UGS’ digital lifecycle management solution, to optimize engine configurations and drill into vehicle data to find information immediately, whether in the office or on the track. HMS’ presence within UGS Innovation Connection will reflect the partnership between UGS and the winning race team and will include Hendrick’s #48 winning car.
  • JCB and the JCB DIESELMAX – a car that, in 2006, achieved a stunning average speed of 350.092 mph (563 kph) to break the land speed record for diesel-powered cars. The new record was achieved using UGS’ NX software to design and develop the groundbreaking JCB444-LSR diesel engine. The winning car used two turbo-charged, high performance versions of the JCB444 engine, underscoring its strength, performance and versatility that was originally created for use in JCB’s construction vehicles. The company’s presence in UGS Innovation Connection within Second Life will exhibit the record-breaking vehicle as well as the diesel engine.
  • The Alloy – a UGS customer and one of the UK’s leading product design consultancies, delivering design and innovation services to companies worldwide. The Alloy is featured within the customer showcase area where residents are able to view Alloy’s Concept Mobile Phone - Polygon - in 3D and learn how UGS® solutions make the design work possible.

“Our launch in Second Life is just one example of how UGS continues to push into uncharted areas and experiment with ways to better deliver on our vision of Global Innovation Networks,” said Dave Shirk, executive vice president, Global Marketing, UGS. “With the natural focus we have on 3D content creation and collaboration, the large number of our customers establishing Second Life presence, it was only logical that we would take a dive into Second Life. We look forward to interacting with innovators everywhere who are interested in developing new ways of bringing innovative products to market.”

Moving forward, UGS will host product launch presentations in the Second Life Auditorium. In 2007, UGS plans to launch updates for its NX, Tecnomatix™ and Teamcenter product portfolios.To reach UGS Innovation Connection on Second Life, visit

Okay... I've been too busy to write a story of my own, so it's part of the official press release. For a decent story on UGS read Aleisters' Ambling in Second Life.

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NGI opens up

April 26th will be the opening of the "Isle of NGI". The NGI is a dutch organisation for IT-professionals and will be hosting a series of events in Second Life.

The NGI sim is meant as a meeting place for IT professionals for knowledge exchange and collaboration. As far as I could tell the sim is build from several prefab offices.

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Sunday, April 22, 2007

ITE 2007

This weekend Silicon City and Silicon Island host the 2007 International Technology Expo. The expo's prime sponsors is V3. Major particpants are SAP, Sun and Dell. This three day event is filled with SL technology related panel discussions and presentations.

I attended a few of the discussions, not all were top notch and structured, yet for the keen eye, there were little tidbits of interesting stuff on companies attitudes towards SL.
I do believe it will take me some time to make a nice report on this Expo, with a list of new tech companies and some chattranscripts...

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Today I hopped in for a fast peek at the Reuters sim. Reuters is a global information company providing indispensable information tailored for professionals in the financial services, media and corporate markets. There information is generally trusted and drives decision making across the globe. They have a reputation for speed, accuracy and freedom from bias.
A nice detail is the news tickertape above the flags on the main info building.
I've been complaining a lot lately about how little adventure there is to be found in the average business sim. This sim is no different, there's an info center and and auditorium, and that's pretty much it. However, in this case it is a suitable setup. For an inworld pressagency, there are two key elements:
  1. Spread the news (info)
  2. Discuss the news (auditorium)

Another key-factor is unbiased news, or bring news as is. This leaves no room for daunting experiences or whatever you'd like from an inworld presence from other businesses. The news is Reuter's business, and that's what they bring, inside and outside SL at their website

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Thursday, April 19, 2007

Virtual Fortunes

As Lordly already posted, businessweek is doing an SL special, here's the interesting part:

"Meet the virtual world moguls. The number of Second Life residents generating more than $5,000 in monthly income has more than quadrupled to 116 in the past year."

The millionares:

  1. Phillip Rosendale (the guy who did SL)
  2. Ailin Graef(Anshe Chung real estate)
  3. Reuben Steiger (Millions of Us)
  4. Sibley Verbeck (Electric Sheep)
  5. Alyssa LaRoche (Aimee Weber)
  6. Adam Frisby (real estate)
  7. Kevin Alderman (Strokerz Toys & Amsterdam Sim)
  8. Peter Lokke (clothing)
  9. Christiano Diaz (snapzilla SL)
  10. Adam Anders (whatever, over 100.000 sales a day)

To wrap it up: No 1 is the one who dunnit, 2 real estate owners, 3 big builders, 2 clothing &kinky toys and 1 sidekick. So if you're not good at actually doing something, you can always invest in real estate.

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Intel makes worlds collide

Intel® Centrino® Duo makes virtual and real worlds collide.October 12-15, 2006

"Can’t live without your laptop? In a 72-hour experiment Intel showed how the power of Intel® Core™2 Duo processors enable you to live life without boundaries. World-renowned virtual builder, Versu Richelieu (inset), created a new masterpiece in the Second Life virtual landscape, using the power and performance of an Intel® Centrino® Duo based laptop featuring the Intel® Core™ 2 Duo processor. The world’s best mobile processors1. For 72 hours Versu ate, slept, and lived a completely digital life…all in a store window in New York City!"

The Live Without Boundaries sim still stands though isn't a spectacle anymore. It is a good build, with the Empire State Building towering above the clouds. Intel's strategy on SL is starting to interest me. They've got their usual - ordinary business sim, but rather than staying in one spot they're doing branding with several themes, like this sim and the OCC one blogged earleir today.

It's the event that counts, that draws and as long as the name Intel sticks, it works. And like the OCC thing, Intel sticks to Millions of Us for great builds.


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Burnett impresses

Leo Burnet (1891-1971) was an advertising executive who brought us the Marlboro Man, 7Up, Toucan Sam and Charlie the Tuna, images from commercials you'll always remember. The Burnett company has lost several major clients in the past years like Cadillac and the US Army. Burnett was said to be too 20th century and conservative.

I'm no decision maker for Cadillac (their loss of course...) but I'd seriously rethink that strat. Burnett in SL is one of the few business sims that really impress me with original design.
The scenery is magical and the textures very detailed. A great build by Millions of Us.

(oh... if you've missed it, the auditorium is inside the huge tree and yeah, it's me doing my Sinatra impression in the auditorium)

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Virtual Testdrive

Somewhere in the vast virtual ocean you'll find a double sim, Misp and Moos.

Visiting them brought back memories of the old testdrive game, especially after jumping into the black Ferrari. I doubt it'll get you your driving licence, but it is fun...

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