Nikon puts focus on Scenery

Bienvenuto Nikonista! is the first thing I see when the world rezzes around me. Just after blogging the Japanese Pioneer Corporation build in Second Life I immersed at Nikon island. Although another Japanese company, it's clear this isn't the mothership which has landed in Second Life.

"Nikon Corporation is a Japanese company specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication. It was founded in 1917 as Nippon Kōgaku Kōgyō ("Japan Optical Industries"); the company was renamed Nikon Corporation, after its cameras, in 1988. Nikon is one of the major companies of the Mitsubishi Group. The name Nikon, which dates from 1946, is a merging of Nippon Kōgaku ( "Japan Optical") and an imitation of Zeiss Ikon. Among its famous products are Nikkor camera lenses (notably those designed for the company's own F-mount SLR cameras), Nikonos underwater cameras, the Nikon F-series of
professional 135 film SLR cameras, and the Nikon D-series digital SLRs. Nikon has helped lead the transition to digital photography with both the Coolpix line of consumer and prosumer cameras as well as DSLR system cameras." (wikipedia)

The island basically has one building, surrounded by a number of small information stands on the Nikon group in Second Life and competitions.

The main building has two levels and at ground level we find various seats in front of slideshows and some general info on Nikon and their latest camera models. The second level houses a museum with information on early Nikon camera's.

However, the sims main focus is not on the brand, but on the scenery, which I think is an excellent choice. Not just another build and another brand, but an attempt to show the beauty of things, trying to depict the essence of why people start with photography. I must say, the scenery is absolutely fantastic.

The build was done by an Italian MDC named "NoReal-it" (I doubt there's a pun intended), which in my opinion have done a great job at the scenery and in putting the foucs there.

SLURL: http://slurl.com/secondlife/Nikon/128/128/0

Pioneering SL with sound, vision and soul

When browsing the map and randomly entering a few letters in the search I noticed a sim called "Pioneer Corporation." I had noticed the plain "Pioneer" sim months ago, but that wasn't any corporate build. This one is.

Pioneer Corporation is a Japanese multinational corporation that specializes in digital entertainment products, based in Tokyo, Japan. The company was founded in 1938 in Tokyo as a radio and speaker repair shop. Today, Pioneer is well-known for technology advancements in the consumer electronics industry.

Pioneer played a role in the development of interactive cable TV, the Laser Disc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, plasma display, and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. Sharp Corporation
took a controlling stake in Pioneer in 2007. (Wikipedia)

The sim is actually built quite well to cover a wide range of products offered by Pioneer. The main venture is the AV Tower in which various systems are on display.

In the North-East corner there is a small residential block in which their KURO hometheatre systems are on display.

The various locations on the island are linked by a road, winding across the island. Take a balloon trip, or rent a car (with Pioneer sound off course) to see the scenery. There's a waterfall and a surf area. Unlike most (western) corporate sims, this one was actually in use. I counted about 9 people coming in for a balloon flight or a surf on the beach.

NB: Pioneer's slogan is "Sound, Vision, Soul" Although I like the sim, I missed out on the visionary part for Virtual Worlds.

SLURL: http://slurl.com/secondlife/pioneer%20corporation/128/128/0