Dutch Banker goes Supermodel

Dutch Triple A rated bank Rabobank has been fiddling around with gadgets, widgets and virtual worlds a lot in the past years. Their first metaversal experience came from Why Robbie Rocks and in april 2008 the bank hit the typical avatar-based 'girlworld' goSupermodel targeted at a 12 to 17 year old audience, loosely styled like Habbo Hotel.

goSupermodel has about 250.000 unique visitors a month, which log in about 200 times a month and spend 22 minutes each session. Rabobank has launched a chatbot, called Yvette. Through the chatbot Yvette you can ask questions about finance. This financial coach is also reachable through SMS, MSN, Hyves and Live-spaces.

Actual numbers from the first week of operation are promising:

• 5.881 mails to Yvette
• 25.901 chatsessions with the girls
• 44.305 visits to the Rabobank office

Does Robbie Rock?

There's a platform out there that has some attraction to corporations, but hardly known in the regular Virtual World Business, named Why Robbie Rocks.

Now it's pretty hard to define what exactly is a virtual world (see this discussion at Metaversed), but I think Why Robbie Rocks should be considered one, except... it doesn't really show. There's quite a bit of preformatted avatar pimping, but that's about it.

A feature on the website is the Elle Girl shop / site which uses WRR. As for serious business, also Dutch banker Rabobank (one of the few triple A rated banks in Europe) runs WRR and the latest is the Dutch One Campaign version.

The fun parts though is that there's web 2.0 integration. You can put your avatar on the (Google) map, push it to MSN spaces, MSN Messenger or embed it on your website or as a gadget on the ruling Dutch social network site hyves.

I haven't been able to see the full potential of Why Robbie Rocks, so tell us, why should we sign up?

Rectification on Cofidis

My previous post, titled Have a little Cofidis, needs rectification.

It's the time of the Tour de France, one of the great sports events. The past week has seen allegations made against Rasmussen -who came through clean on 15 consecutive anti-doping tests and the climax yesterday with the positive results on the Vinikourov tests and the withdrawal of the complete Astana team.

Despite the allegations, Rasmussen kept his head cool and the Rabobank mountain-goat declassified Discovery's Leipheimer and Contador in the last mile to the finish.

This morning, before today's monstrous mountain stage I blogged on the island of Cofidis, dubbed the blog have a little cofidis, meaning confidence. I'm not sure if this was a bad omen, as today it turned out that a Cofidis member returned positive on the doping tests.

Yesterday Eric Boyer, the Cofidis manager spoke disgrace of Vinikourov, calling him a dirty ****-something and demanded the whole Astana team would withdraw from the competition. Well, it's pretty obvious which course of action should be taken now with Cofidis.

Will they draw back their Pro Tour cycling team oriented island in Second Life as well?

[Pictures by AP press]

Have a little Cofides

Et maintenant? (and now what?)

Yesterday didn't see a spectaculair stage in the Tour de France, but a media circus and extremely volatile situation with Rabobanks' Rasmussen under attack and Astana's Vinokourov being tested positive on doping.

Hardly a time to take a Tour de SL, but I jumped in at Cofidis island.

Here's the Wiki knowledge about Cofidis:

"Cofidis is a French company, one of the Otto Group's financial services providers.
Founded in 1982 by 3 Suisses International in cooperation with Cetelem, Cofidis specializes in the consumer credit business of the 3 Suisses Group.

Its business concept of offering customized consumer loans either by phone or over the Internet has been exported to other countries - Belgium, Spain, Portugal, Italy, Czech Republic and Greece. In 2003, Cofidis combined with Crédit Mutuel Nord Europe to found a new joint venture, Créfidis. And in 2004, Cofidis acquired a 66 % equity stake in C2C, the financial services provider of the French Camif Group."

Again it is a Financial Institute coming to Second Life, but focussing on their Pro Tour cycling team

SLURL: http://slurl.com/secondlife/Cofidis/130/133/27