Tuesday, April 24, 2007

ING Formula 1

ING’s first-ever global marketing campaign was launched on March 15, timed to coincide with the first Formula One (F1) Grand Prix race of the season in Melbourne, Australia. ING was the title sponsor for the race and and is the main sponsor of the world champion Renault team.

The Dutch bankers that brought us Virtual Holland are lining up their Formula 1 team in Second Life. Again they looked abroad to source this job. Rivers Run Red must have made a good impression as they're onto this one as well.

The team’s SL build will “put enthusiasts and non-enthusiasts alike behind-the-scenes with a championship-winning Formula 1 team. The experience is designed to take them closer to the dedication, technological excellence and teamwork required to achieve Formula 1 success, alongside a number of unique interactive virtual experiences.” according to a spokesperson.

Right, ING's a banker, not a 'createur d'automobiles' so obviously it's an entry for Renault as well. The French aren't too SL savvy I think, since I haven't heard Renault make mention of this entry... and I'm a Renault driver ;)

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